You have probably seen a YouTube video of any number of flash mobs across the country. Groups of people meeting up in some public location to sing or dance or roam through a Best Buy store (everyone dressed like the employees). These videos have been forwarded through email for quite some time. But move over flash mobs……here come CASH MOBS! It is the same idea of random people connected through social media, coming together for one cause. But instead of dancing or singing, these people are spending money! Sounds even more fun, right? The purpose is to offer community support to one specific locally owned and operated business. The date is announced well in advance so everyone can get it on the calendar (ours is in the evening on Tuesday, April 17th). But the business being mobbed is a secret. Announcements are made via facebook and twitter. The meeting location is finally announced (in our case it will be the morning of the event), and once we are all gathered, the specific business location is named. Then the fun begins! Everyone participating spends at least $20 at this business, is asked to meet at least three people they didn’t know before and have FUN! Afterwards, the group gathers for celebratory refreshments at a nearby locally owned restaurant or bar.
Small towns across the country are beginning to experience this new form of economic stimulus and the reviews are raving. It is a WIN for everyone involved. The people who participate get to shop in a location they may otherwise never visit (or even know existed), they purchase something to take home and they meet new friends. The business owner obviously gets a boost to their revenue, but also makes connections with a lot of new customers and brings more awareness to their products and services. It is the same for the restaurant or bar owner hosting the . Let’s not forget that the overall community wins too, because successful small businesses are the backbone of our towns and cities, and communities working together to gain this success is what community is all about.
On the morning of Tuesday, April 17th the meeting location for the first-ever St. Charles County CASH MOB will be announced. Be sure to “like” our facebook page (http://www.facebook.com/CottlevilleWeldonSpringChamberCashMob) and follow us on twitter (https://twitter.com/#!/CWSCashMob) to learn more, and by all means please join us on April 17th!