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One Local Store Gets “MOBBED” in St.Charles County
COTTLEVILLE, MO (April 2, 2012) – The Cottleville-Weldon Spring Chamber of Commerce is hosting the area’s first-ever CASH MOB on April 17, 2012. It will be held at a Top-Secret location and will be announced the morning of the event at the Chamber’s General Membership Meeting. All details will also be broadcast via the Cash Mob’s Facebook page and Twitter account.
Cash mobs are a new phenomenon sweeping cities and towns across America. They are similar to the popular flash mobs, where a group of people meet at a designated time and location and begin “spontaneously” dancing or singing. Instead of dancing or singing, these mobs go shopping and spend their money in a locally owned and operated business, and have great fun in the process. Cash mobs began in 2011 and many consider them the people’s stimulus package, helping small businesses in their communities.
The mobbing group communicates via Facebook, Twitter, e-Newsletters and word-of mouth. Excitement builds as they wonder where they will meet and what items will be available for purchase. Cash mob participants are asked to follow just three basic rules: spend at least $20, meet three new people and have fun! They are also invited to a nearby locally owned watering hole for celebratory refreshments afterwards.
“Bringing this Cash Mob to our area is another example of the Chamber’s commitment to local businesses,” stated Chamber President, Paul Orso. “We continue to look for unique opportunities to support our community, and are thrilled to bring the very first Cash Mob to St. Charles County!”
Click here to see news coverage of a recent Cash Mob in Kansas City.
The Cottleville-Weldon Spring Chamber of Commerce is a not-for-profit organization consisting of city officials, residents and business professionals in Cottleville, Weldon Spring and the surrounding areas. The chamber strives to encourage entrepreneurship, serve small businesses and build regional partnerships.
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You have probably seen a YouTube video of any number of flash mobs across the country. Groups of people meeting up in some public location to sing or dance or roam through a Best Buy store (everyone dressed like the employees). These videos have been forwarded through email for quite some time. But move over flash mobs……here come CASH MOBS! It is the same idea of random people connected through social media, coming together for one cause. But instead of dancing or singing, these people are spending money! Sounds even more fun, right? The purpose is to offer community support to one specific locally owned and operated business. The date is announced well in advance so everyone can get it on the calendar (ours is in the evening on Tuesday, April 17th). But the business being mobbed is a secret. Announcements are made via facebook and twitter. The meeting location is finally announced (in our case it will be the morning of the event), and once we are all gathered, the specific business location is named. Then the fun begins! Everyone participating spends at least $20 at this business, is asked to meet at least three people they didn’t know before and have FUN! Afterwards, the group gathers for celebratory refreshments at a nearby locally owned restaurant or bar.
Small towns across the country are beginning to experience this new form of economic stimulus and the reviews are raving. It is a WIN for everyone involved. The people who participate get to shop in a location they may otherwise never visit (or even know existed), they purchase something to take home and they meet new friends. The business owner obviously gets a boost to their revenue, but also makes connections with a lot of new customers and brings more awareness to their products and services. It is the same for the restaurant or bar owner hosting the . Let’s not forget that the overall community wins too, because successful small businesses are the backbone of our towns and cities, and communities working together to gain this success is what community is all about.
On the morning of Tuesday, April 17th the meeting location for the first-ever St. Charles County CASH MOB will be announced. Be sure to “like” our facebook page (http://www.facebook.com/CottlevilleWeldonSpringChamberCashMob) and follow us on twitter (https://twitter.com/#!/CWSCashMob) to learn more, and by all means please join us on April 17th!
This morning at the BNI Network 94 weekly meeting, Joe Mercante of Real Estate Mortgage Network (REMN) gave an informative and compelling 10- minute presentation about how to give an informative and compelling 10-minute presentation. Of course, the key points apply to a presentation of any length, we just typically stick with 10 minutes each week in our networking meeting. His words of wisdom follow. When speaking in front of a networking group (your sales force) there are generally three formats you can utilize: 1) I am the best at what I do and this is why... 2) Here is who I need to meet and why... 3) Here are the other contact sphere people I need to meet and why... Some other helpful hints to get the most out of your presentation: - teach your sales force what they need to listen for when speaking with others - give a brief overview, do not over educate - focus on a specific product or service, or introduce a new one - explain why You are better and how you add value - tie in your sales manager moments - include "Questions & Answers" in time allotment - have bonus topic just in case there are not enough Questions Netiquette (networking etiquette): - promote your business, not a political or social forum - be prepared! - stay on schedule Thanks Joe for this great information! Looking forward to many fantastic presentations every Thursday morning!